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Packaging & Compatibility
Match the pack to the formula

Packaging protects the product, controls the user experience and can influence stability. Make the formula and packaging decision together instead of treating the pack as a final decoration.

Protection
Dispensing
Materials
User experience

Choose the pack with purpose

The right package supports the formula and the way the product is used.

Consider light, air, moisture and contamination sensitivity
  • Identify what the formula needs protection from during storage and use.
  • Match viscosity, dose and contamination risk to the dispensing component.
  • Check the material, closure and finish against the intended user experience and price position.
Match the dispensing format to the product viscosity and usage amount
  • Identify what the formula needs protection from during storage and use.
  • Match viscosity, dose and contamination risk to the dispensing component.
  • Check the material, closure and finish against the intended user experience and price position.
Review material compatibility, seals, closures and component fit
  • Identify what the formula needs protection from during storage and use.
  • Match viscosity, dose and contamination risk to the dispensing component.
  • Check the material, closure and finish against the intended user experience and price position.
Check the pack experience against the intended price position
  • Identify what the formula needs protection from during storage and use.
  • Match viscosity, dose and contamination risk to the dispensing component.
  • Check the material, closure and finish against the intended user experience and price position.

Validate before production

A packaging review should include both technical and commercial questions.

Test dispensing through the expected usage period
  • Test dispensing, leakage, transport and compatibility through the expected use period.
  • Confirm the approved component version, artwork area and mandatory information.
  • Document the final component specification so production does not use an outdated version.
Review leakage, compatibility and transport conditions
  • Test dispensing, leakage, transport and compatibility through the expected use period.
  • Confirm the approved component version, artwork area and mandatory information.
  • Document the final component specification so production does not use an outdated version.
Confirm artwork area, mandatory information and finish options
  • Test dispensing, leakage, transport and compatibility through the expected use period.
  • Confirm the approved component version, artwork area and mandatory information.
  • Document the final component specification so production does not use an outdated version.
Document the approved component version and change control
  • Test dispensing, leakage, transport and compatibility through the expected use period.
  • Confirm the approved component version, artwork area and mandatory information.
  • Document the final component specification so production does not use an outdated version.

Make the next development conversation more useful

Packaging protects the formula, controls the dose and shapes the daily experience.

Questions to answer

  • What does the formula need protection from?
  • How should the customer dispense the product?
  • Which component decisions affect stability or usability?

Useful outputs

  • Protection and dispensing requirements
  • Compatible component shortlist
  • Packaging approval checklist

Before you move to the next stage

Use this short check to keep the product direction clear and ready for the next conversation with your team or manufacturing partner.

  • Define the protection requirement
  • Select a dispensing direction
  • Run compatibility checks
  • Approve the final component specification